Freedom Finance - TVC 2014

It has been a while since Freedom Finance last advertised on television. Working closely with Robot Creative we took this concept from storyboard to completion.

We shot the film using a Canon 1DC suspended over a table and took an image every 2 seconds as our illustrator drew images on his canvas.

During post production we then stitched all the images together and added in motion graphics, sound effects, music and a voice over.

The advert aired initially for 3 months and was then given an additional 3 month run following its return rate.

Shot at Big Shed in Trafford Park on a Canon 1DC and edited and composited using Adobe Creative Cloud.