Foamstream is the award-winning new system of controlling weeds that harnesses the power of thermal technology. It kills weeds using a precise application of hot water and foam. We used this information to create a video whereby we showcased Weedingtech’s ability to control weeds safely, yet without losing the efficiency of competitor chemical herbicides.
Moving their brand forward, together with Northern Light Marketing, Weedingtech approached us to create an informative and fun film. Rather than a typical product demonstration where a designer would present to camera, to highlight the safe and environmental benefit of the product a young girl was used to take us through the functionality. The creative pivoted around the concept of ‘The Future of Weed Control’ and follows the young girl in the 50s watching Bill and Ben. We then show the girl in modern dress watching the same show on an i-pad and exploring the MW Series machine which is mounted on a stationary vehicle.