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TED TODD

SHOWROOM FILM

For more than two decades, Ted Todd been on an epic quest to create the most beautiful and innovative wood floors across the globe. And as the years pass by, they are showing no sign of slowing down. Ted Todds creative adventure just gets more exciting; more experimental; more inspiring. They make floors for people who love and appreciate unique, clever interior design. People who want their homes to tell a story, beyond the usual ‘out-of-the-box’ fixtures and fittings. At Ted Todd, the pioneering team are constantly pushing the boundaries of what a wood floor can be. And they aren’t afraid to say that the end-result is simply breath-taking. From the undulating texture of slow-grown European Oak to the rich tones of American Black Walnut, every floor by Ted Todd has its own unique personality.

For this film, Ted Todd were opening a new showroom in London and wanted a film for the showroom that immersed the viewer in the world of Ted Todd, giving them a feel for what goes into the creation of the wood. The film is abstract in nature pulling on a heavily stylised ‘double exposure’ look which meshes the floor texture with elements that speak of the origins of the wood, from when it was first grown to how it was previously used. We are immensely proud of this film, it is a real ‘experience’ to watch it and in some ways a work of art.

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