Operating from headquarters in;Birmingham, Salts is split into three divisions: Salts Stoma Care, which designs and manufactures stoma care devices and additional products; Salts Medilink,a national network of 19 Customer Care Centres that supply and dispense stoma care and continence products by all manufacturers; and Salts Techstep, an established leader in the manufacture of custom-made orthoses, with a proven reputation for quality, innovation and value for money. This bespoke service complements their vast range of quality orthoses which they supply as the sole UK distributors of Schein. Salts Healthcare also invests heavily in research and development and works with healthcare professionals and educational facilities to continually improve and innovate, designing products that truly change lives.
We were approached by the agency, Foundry Healthcare, to create a launch film for Salts Healthcares’ 2017 conference. The film needed to capture a the many and varied workforce as well as performances from actors in the roles of their customers. Salts are a company that care, not just for their people but also for their customers and together they collectively improve lives. Glued films shot over 2 days with a minimal crew for speed on location in Birmingham, it was a great shoot and the result is very effective in conveying the brand values and launching the new branding.