Premaithia Health is a molecular diagnostics company… or in layman’s terms they have created non-invasive genetic test to help diagnose Downs syndrome and other genetic conditions.
When they developed their IONA test, Premaithia approached us to create a film which clearly explained to labaratories how the system worked. We created a stylised animation which guides the lab technicians through the process of running a DNA test on the IONA system. We had to make sure that we covered all the essential elements of the process and get the science right. We did this by combining 2D and 3D elements into the film to create a fun and engaging, yet understandable film.