PATIENT CLAIM LINE
KNOW FOR SURE
This is the fourth television commercial that we have done with Patient Claim Line. We have seen over the years the brand identity change and develop to help keep PCL one of the countries leading Medical Negligence Lawyers. The ‘Know for Sure’ campaign is a massive leap forward for the brand. The Garden Creative, came up with a concept that lifted the brand away from its competitors and introduced a higher level of understanding to the Patient Claim line core values.
This was an epic undertaking for us. Produce 4 films in 2 days. We had 4 locations, two in the studio, and the we had to find a football pitch and a countryside area with a view, within close proximity to each other which is not an easy task. Not ones to shy from the challenge, we searched and searched, literally and figuratively, climbing mountains to find the right location, eventually we found perfect locations on our doorstep in Knutsford, Cheshire. Now all we had to do was coordinate a 30 strong crew, slow motion photography and motion control not to mention a tempremental dog… simples! The shoot was challenging in terms of the production, but the results speak for themselves. The addition of the Motion control and the Phantom Flex 4k Camera allowing us to achieve speeds of up to 938 fps meant the films are beautiful and engaging, enhancing the new brand concept for Patient Claim Line.
BEHIND THE SCENES