LLOYDS BANKING GROUP
Lloyds Bank is the largest retail bank in Britain and has an extensive network of branches in England and Wales. As of 2012 it has 16 million personal customers and small business accounts.
Working with CityPress PR we created an informative film combining an interview with Donald Kerr, Managing Director of Lloyds commercial finance, and infographics. We animated assets provided by CityPress, adhering to Lloyds banking group’s brand guidelines whilst giving them life and character. The film sits upon Lloyds’ commercial finance website and discusses the subject of untapped assets and growth plans for SME’s within the UK. The footage was shot on a Canon C300 and graded in Davinci Resolve. The graphics were created in Adobe Illustrator and animated in After Effects.