Lansinoh are one of the world’s leading breastfeeding product company’s. Lansinoh started over 30 years ago with a breastfeeding mum – Resheda Hagen, when she embarked on what became the Lansinoh venture in 1978 in Portland, Oregon, when her first child was born. Resheda Hagen founded her company in 1984 to offer breastfeeding women a safe and effective alternative to the highly cosmetic products that were available for nipple soreness – a major reason for failing to establish successful breastfeeding relationship. When mums choose to breastfeed, Lansinoh believe they should have the support and encouragement they need to experience all of its benefits, and ensure baby feels the same. Lansinoh take others seriously and their needs personally, creating high-quality products mums want and can trust as they nurture their babies and develop a special bond only formed in motherhood.
We were approached by the market creative with an unusual brief. They wanted us to create a series of films featuring Lansinoh’s range of breastfeeding products, all seems simple? Well… Yes, but then they asked us to find real mums to appear on camera… We rose to the challenge and we managed to find 4 real mums who had all recently had their babies to appear on camera. We shot the films on the Sony F55 camera, and looked to create a warm sunny look to the films, reflecting the ethos of the company. They say never work with children, well, all of these cherubs were absolutely amazing as were their mums! A fantastic shoot and a great result.