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CATHAY PACIFIC

INTERACTIVE MAP FILMS

Cathay Pacific Airways is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger services to more than 110 destinations around the world. The Company was founded in 1946. They continue to make substantial investments to develop Hong Kong’s aviation industry and enhance Hong Kong’s position as a regional transportation hub. In addition to their fleet of aircraft, their investments include catering, aircraft maintenance and ground handling companies, as well as our corporate headquarters at Hong Kong International Airport.

Cathay Pacific’s agency McCann Erickson, tasked us with creating a series of films to help sell Manchester to the hong Kong market. We had to find 12 people to talk about their favourite places in Manchester. The catch? 6 of them had to speak Cantonese! Never to shy from a challenge we embarked on the streets of Manchester and found 12 willing victims. We shot over 4 days, doing on the street Vox Pops and then filming footage at each of the locations. The films were used on an interactive map of Manchester which was held on the Cathay Pacific website.

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