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BLUM

IMMERSIVE CINEMA FILM

Blum writes motion with a capital “M”. Our fittings solutions make opening and closing furniture a mesmerising experience and bring enhanced user convenience to the entire home – in particular kitchens. More than 6,800 employees work hard all over the world to perfect the motion of Blum’s fittings systems. Geared towards kitchen users. Their goal is to make kitchen users satisfied on a long-term basis. That’s why they focus on their needs. According to Blum’s philosophy of global customer benefits, everyone who makes, sells and assembles furniture should, however, also benefit from Blum fittings. Blum products are designed to inspire. Everyone who uses them should feel good about using them.

We worked with One Agency to produce an immersive cinema film for Blum’s new showroom. The film had to be a audio and visual event, the idea being that we illicit a reaction in the viewer. We combined footage from the Blum archives, we mixed that with stock footage and audio, and graphics and the result is a complete sensory experience. We created the film with Dolby Surround sound and in a bizarre format to allow the film to show on a curved screen to completely immerse the viewer.

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