How would you like your search engine
rankings bumping up? Having video on your site increases dwell time and this
improves your rankings. It tells Google you have rich content. According
to Forrester pages with video are 53 times more likely to rank on the
first page of Google results.
ENGAGE WITH YOUR AUDIENCE
Video is fast becoming the way too talk directly to your audience.
You can convey in 1 minute what would take pages in written word. In a 2016 HubSpot survey, 43% of consumers
wanted to see more video content in 2016. Also… and I am just
saying….apparently using the word “video” in an email subject line boosts open
rates by 19% and clickthrough rates by 65%.
3) BRING YOUR CHARACTER TO LIFE
we are talking about is your business character. Your business is a multi
faceted entity which has its own personality, which people engage with. In a 60
second film you can really show people who you are and what you’re all about,
what you stand for and how you work.
4) CONVEY YOUR BRAND
You worked hard to come up with your brand. You agonised over the
logo, the colours, the font… you had sleepless nights about what the website
looks like and whether your brand would engage with your customers… so why
wouldn’t you want your brand clearly conveyed in your video. Not only can you
make sure everything produced is ‘on brand’ but you can bring it to life as
well… I wonder what that logo would look like animated?
5) STAY MEMORABLE
videos. According to HubSpot 80% of us remember a video we’ve
seen in the last month. The moving image stays with us much more readily than
text based content and if we can recall the brand we are more likely to
A THOUGHT LEADER
is a commonly used marketing strategy to demonstrate that a company is a leader
in its industry and that the company’s executives are experts in their fields.
Its not about who is shouting loudest, its about who is saying the right thing.
Expressing your expertise on a video will not only engage your customers but
also help garner the most important thing… trust.
7) SHARE THE LOVE
Through video you are much more
likely to increase social reach, with social users watching and sharing
thousands of videos every day. If your audience engage with your
video content they are much more likely to share it giving you a
considerably wider reach than static content.
OUT ON SOCIAL MEDIA
We have all done it, we sit there of an
evening, flicking through Facebook or twitter but most of us will stop and
watch a video that looks interesting. In fact Facebook users watch over 8
billion videos every day and 62% of B2B marketers
rated videos as an effective content marketing tactic in 2016…That’s got
to tell you something right?
9) PUT A FACE TO IT
sells your business or product to someone more than anything else? You. Video
content amongst many other things allows users to see the people who they will
be dealing with when working with you, or buying your product. People trust people…
that’s a fact.
Perhaps you’ve developed a unique
manufacturing process which is not easily communicated… Animation can be the
perfect means of explanation. Or you source sustainable materials from a little
known part of Europe. Educate and inspire your audience with your story.